We were fortunate to work on such a cool project with Toyo Tires.
Our task was to create a tire with mud to give the idea of movement and with this movement would generate the headline that would be spilled on the background.
Our challenge was to make something that was realistic but at the same time following a specific direction from our Creative Team.
It was a nice challenge and i think we got a nice result at the end, what do you think?
Leave your comment and let me know if you have any question on the process.
Raw Shots from John Schultz - https://www.behance.net/studioschulz
Behind the Scenes Process
Final Retouched Image
Ads produced for the campaign