Nike — Rip the Script
Football is at its best when instinct takes over. Rip the Script is Nike Football's latest global campaign, celebrating the creativity, unpredictability, and confidence that define the modern game.
This project brought together an incredible mix of athletes, creators, musicians, and football icons to challenge expectations and encourage the next generation to play on their own terms—not by the script, but by instinct.
As part of the post-production team, I was responsible for the high-end retouching and image finishing across a large collection of campaign assets. The work required meticulous attention to detail while preserving the authenticity and energy captured on set. Every image was carefully refined to meet Nike's visual standards while maintaining consistency across multiple deliverables and platforms.
The campaign features a diverse cast of global talent, dynamic portraiture, lifestyle imagery, behind-the-scenes moments, and hero visuals that together build the visual language of Rip the Script.
My work included:
- High-end beauty and apparel retouching
- Color consistency across campaign assets
- Cleanup and compositing
- Image finishing for global delivery
- Quality control across multiple outputs
One of the most rewarding aspects of this project was helping shape imagery that feels both polished and authentic—allowing the personalities, emotion, and energy of every athlete and creator to remain at the forefront.
"We know the magical moments in football happen when players trust their instincts. That's the kind of football we love: fresh, instinctive, unexpected and creative."
— Helena Thornton, VP, Nike Brand Management
— Helena Thornton, VP, Nike Brand Management
It is always a privilege to contribute to campaigns that inspire athletes around the world while collaborating with such talented creative teams.
Client: Nike
Role: Senior Retoucher & Image Finishing
