Nike x Hyperice
Recent work for Nike x Hyperice, focused on recovery as an essential part of performance. The direction was intentionally clean and minimal, letting the interaction between athlete and device drive the visual.
The retouching approach centered on preserving natural skin texture while applying a controlled, premium finish—using subtle Dodge & Burn to enhance definition without over-sculpting, and maintaining tight consistency in contrast and color across all assets. Product integration was key, keeping the Hyperice devices crisp with a matte, tactile feel, while carefully managing highlights to preserve form and avoid distractions.
Lighting was soft and controlled, with neutral tones and smooth transitions to create depth without noise. Overall, this was a detail-driven project where restraint led the execution—stripping things down to performance, recovery, and precision.
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