Nike Sportswear SP26 - Always On
Part of Nike Sportswear’s SP26 Always On campaign, this project highlights the Air Force 1 as a timeless everyday icon, blending sport, street, and cultural authenticity.
My role focused on high-end retouching and final color, maintaining natural skin texture, true material detail, and consistent color across the full image set. The approach balances realism with refinement, aligning with Nike’s minimalist, athlete-first creative direction.
Shot on an outdoor basketball court in Seoul, South Korea, the imagery emphasizes confidence, movement, and product clarity in a real urban environment.
Retouching & Color: Hugo Ceneviva
Client: Nike Sportswear
Season: SP26
Client: Nike Sportswear
Season: SP26
