Nike Sportswear SP26 - Nike Shox
Part of Nike Sportswear’s SP26 Always On campaign, this series spotlights the Shox silhouette through a modern, street-driven lens, blending performance heritage with contemporary sportswear styling.
My role focused on high-end retouching and final color, emphasizing natural skin texture, refined fabric structure, and precise footwear detailing while preserving an authentic, on-location feel. Color was carefully balanced to maintain rich, grounded tones and consistent contrast across the full image set, aligning with Nike’s clean, confident visual language.
Shot on the streets of Seoul, South Korea, the imagery connects movement, attitude, and product clarity within a real urban environment.
Retouching & Color: Hugo Ceneviva
Client: Nike Sportswear
Season: SP26
Client: Nike Sportswear
Season: SP26
