Nike HO25 Always On Running
For the Nike HO25 Always On Running campaign, I worked on a series of high-energy images featuring the new Pegasus+ and Vomero 18.
For the Nike HO25 Always On Running campaign, I worked on a series of high-energy images featuring the new Pegasus+ and Vomero 18.
The goal was to enhance the sense of movement and translate the raw, under-bridge urban environment into a clean and elevated visual narrative.
My retouching process focused on:
- Dynamic color work to unify the ambient cool tones with the footwear accents
- Shaping and contouring the athletes to emphasize motion and musculature
- Balancing highlights and shadows across a complex lighting setup
- Polishing surfaces, frames and background elements while preserving realism
- Maintaining the integrity of the product details, ensuring materials and textures stayed true to Nike’s visual standards
- These images sit at the intersection of sport performance and lifestyle, capturing that “always moving” feeling that defines the campaign.
Role: High-End Retouching / Color
Client: Nike
Campaign: HO25 Always On – Running
Products Featured: Pegasus+, Vomero 18
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