Nike FA24 – Performance and Style
This project was part of Nike’s FA24 collection, celebrating the intersection of sport, style, and movement through elevated athletic wear.
I was responsible for the full high-end retouching of these campaign images, focusing on maintaining the authentic texture of the garments, the natural glow of skin, and the fluid energy captured in each pose.
Each image required a careful balance of realism and polish — keeping the models’ strength and individuality intact while elevating the overall visual impact to align with Nike’s global standards.
The shoot featured a mix of dynamic and intimate compositions:
– Studio lighting with soft gradients to bring focus to motion and form
– Bold, minimal color palettes to emphasize the design of the apparel
– A blend of sharp lines and soft detail that demanded precision in edge cleanup, skin tone harmony, and fabric definition
– Studio lighting with soft gradients to bring focus to motion and form
– Bold, minimal color palettes to emphasize the design of the apparel
– A blend of sharp lines and soft detail that demanded precision in edge cleanup, skin tone harmony, and fabric definition
Working closely with Nike’s creative and art direction teams, I ensured that every frame delivered a clean, elevated aesthetic while remaining true to the essence of sport and individuality.
All the images you saw were retouched by me. All rights deserved to Nike
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