Jim Beam's new "The Sweet Side" campaign, a social-first spectacle, brings vibrant backyard vibes and corner store runs to life. Conceived and produced by PXP — from strategy to the final gloss.

Social Creative & Production: PXP
• Executive Creative Director: Ryan Bucci
• Group Creative Director: Chris Bailey
• Associate Creative Director: Nick Senior
• Senior Copywriter: Kevin Capp
• Senior Copywriter: Tammy Tripp
• Associate Director of Content Strategy: Grayson Osgood
• Senior Project Manager: Nichole Hamilton (Edwards)
• Executive Producer: Michael Bucchino
• Producer: Jasmine Alyce
• Senior Post Producer, Video: Jillian Bass
• Post Producer, Retouching: Breanne M.
• Lead Retoucher: Hugo Ceneviva
• Edit Assist: Nicholas Marchetti
• Director: Julia Pitch
• Photographer: Courtney Sofiah Yates
Production Services: Applebox Productions

Creative Campaign Territory "The Sweet Side": Leo Burnett

All the images you saw were retouched by me. 

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